I acknowledge the Aboriginal and Torres Strait Islander peoples as the traditional owners of these lands and custodians of country. We pay our respects to the Elders both past and present.
Spruce
Simple to rent. Easy to love.
Project description
Spruce is Thailand’s first designer furniture subscription service by leading luxury furniture retailer Chanintr. Spruce offers a simple model to rent designer furniture on a monthly basis, that keeps furniture out of landfill and in use longer, resulting in a smaller carbon footprint.
The Spruce wordmark is inspired by the organic curves found in nature and modern Scandinavian furniture, such as Hans Wegner’s Wishbone Chair and Alvar Aalto’s bent plywood process. The Spruce monogram is derived from the r–u connection, rotated 90º and flipped horizontally to form a letter S.
The Spruce wordmark is inspired by the organic curves found in nature and modern Scandinavian furniture, such as Hans Wegner’s Wishbone Chair and Alvar Aalto’s bent plywood process. The Spruce monogram is derived from the r–u connection, rotated 90º and flipped horizontally to form a letter S.
Project credits
Creative Directors
Brett Wickens
Jeremy Matthews
Design
Jeremy Matthews
Strategy
Brett Wickens
David Begler
Regina Connell
Jeremy Matthews
Copywriting
David Begler
Web design
Sons&Co.
Typefaces
Soft Machine
Formula Type
Client team
Chanintr Sirisant
Uracha Chaiyapinunt
Teerin Julsawad
Product photography courtesy of
Carl Hansen & Søn
Chanintr
Ethnicraft
Menu
Sketch
Brett Wickens
Jeremy Matthews
Design
Jeremy Matthews
Strategy
Brett Wickens
David Begler
Regina Connell
Jeremy Matthews
Copywriting
David Begler
Web design
Sons&Co.
Typefaces
Soft Machine
Formula Type
Client team
Chanintr Sirisant
Uracha Chaiyapinunt
Teerin Julsawad
Product photography courtesy of
Carl Hansen & Søn
Chanintr
Ethnicraft
Menu
Sketch