Octovo identity
Tools for travellers.
Octovo teamed up with Oregon-based master surfboard shaper Jason Tilley, to create a range of custom surfboards covered with a wood skin milled from locally sourced cedar, as well as custom travel bags.
Project description
Octovo is a leather goods and travel accessories company located in San Francisco. Octovo strives to marry the familiar sophistication and substance of classic travel products with design for contemporary personal technology.
The brand identity is an expression of craftsmanship and modern elegance, with a minimal aesthetic. The Octovo symbol was inspired by the top view of two octagonal bolt heads, a reference to simple, practical tools.
The brand identity is an expression of craftsmanship and modern elegance, with a minimal aesthetic. The Octovo symbol was inspired by the top view of two octagonal bolt heads, a reference to simple, practical tools.
Project credits
Studio
Ammunition
Creative Directors Ammunition
Robert Brunner
Victoria Slaker
Brand strategy
Matt Rolandson
Graphic design
Jeremy Matthews
Product design
Kenny Sweet
Photography & video
Wes Sumner
Product photography styling
Aaron Poe