A selection of recent and past projects by graphic designer Jeremy Matthews. Full profile





I acknowledge the Aboriginal and Torres Strait Islander peoples as the traditional owners of these lands and custodians of country. We pay our respects to the Elders both past and present. 
Mark

Octovo identity
Tools for travellers.





Octovo teamed up with Oregon-based master surfboard shaper Jason Tilley, to create a range of custom surfboards covered with a wood skin milled from locally sourced cedar, as well as custom travel bags.









Project description

A visual identity for leather goods and travel accessories company Octovo. Octovo strives to marry the familiar elegance and substance of classic travel products with design for contemporary personal technology.

The brand identity is an expression of craftsmanship and modern elegance, with a minimal aesthetic. The Octovo symbol was inspired by the top view of two octagonal bolt heads, a reference to simple, practical tools.



Project credits
Studio
Ammunition

Creative Directors
Robert Brunner
Victoria Slaker

Graphic design
Jeremy Matthews

Strategy
Matt Rolandson

Product design
Kenny Sweet

Photography & video
Wes Sumner


Product photography styling
Aaron Poe

Mark