A selection of recent and past projects by graphic designer Jeremy Matthews. Full profile






I acknowledge the Gadigal of the Eora Nation, the traditional custodians of the Country on which I stand. 
Mark

Octovo identity
Tools for travellers.





Octovo teamed up with Oregon-based master surfboard shaper Jason Tilley, to create a range of custom surfboards covered with a wood skin milled from locally sourced cedar, as well as custom travel bags.









Project description

Octovo is a leather goods and travel accessories company located in San Francisco. Octovo strives to marry the familiar sophistication and substance of classic travel products with design for contemporary personal technology.

The brand identity is an expression of craftsmanship and modern elegance, with a minimal aesthetic. The Octovo symbol was inspired by the top view of two octagonal bolt heads, a reference to simple, practical tools.



Project credits
Studio
Ammunition

Creative Directors
Robert Brunner
Victoria Slaker

Brand strategy
Matt Rolandson

Graphic design
Jeremy Matthews

Product design
Kenny Sweet

Photography & video
Wes Sumner


Product photography styling
Aaron Poe

Mark