Octovo identity
Tools for travellers.
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Octovo teamed up with Oregon-based master surfboard shaper Jason Tilley, to create a range of custom surfboards covered with a wood skin milled from locally sourced cedar, as well as custom travel bags.
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Project description
Octovo is a San Francisco-based company specialising in leather goods and travel accessories. It blends the timeless sophistication of classic travel essentials with modern design tailored for contemporary personal technology.
The brand identity reflects a commitment to craftsmanship and refined minimalism. The Octovo symbol draws inspiration from a top-down view of two octagonal bolt heads—a nod to simplicity, functionality, and practical tools.
The brand identity reflects a commitment to craftsmanship and refined minimalism. The Octovo symbol draws inspiration from a top-down view of two octagonal bolt heads—a nod to simplicity, functionality, and practical tools.
Project credits
Studio
Ammunition
Creative Directors Ammunition
Robert Brunner
Victoria Slaker
Brand strategy
Matt Rolandson
Graphic design
Jeremy Matthews
Product design
Kenny Sweet
Photography & video
Wes Sumner
Product photography styling
Aaron Poe