I acknowledge the Gadigal of the Eora Nation, the traditional custodians of the Country on which I stand.
Art Gallery of NSW
Reframing a cultural icon.
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Photo: Iwan Baan
Project description
To mark the Art Gallery of New South Wales 150th anniversary in 2021, and the construction of a new building designed by Pritzker Prize-winning architects SANAA, the gallery underwent a visual identity refresh. I was lucky enough to work alongside the immensely talented team at Mucho, Matter of Sorts and the Gallery’s in-house creative studio to help conceive and bring their new identity to life.
See the full case study on the Mucho website︎︎︎
Project credits
Studio
Mucho, Melbourne
Creative Director
Dominic Hofstede
Design
Dominic Hofstede
Jeremy Matthews
Luke Robertson
Type design
Vincent Chan, Matter of Sorts
Motion
Thru Motion
Client team
Ujin Lee
Analiese Cairis
Elliott Bryce
Mitch Brown
Maria Smit
Chloe Gracie
Lauren Barber
Zoë James
Gemma Banks
Christina Fedrigo
Cara Hickman
Brodie Kals
Mucho, Melbourne
Creative Director
Dominic Hofstede
Design
Dominic Hofstede
Jeremy Matthews
Luke Robertson
Type design
Vincent Chan, Matter of Sorts
Motion
Thru Motion
Client team
Ujin Lee
Analiese Cairis
Elliott Bryce
Mitch Brown
Maria Smit
Chloe Gracie
Lauren Barber
Zoë James
Gemma Banks
Christina Fedrigo
Cara Hickman
Brodie Kals