I acknowledge the Aboriginal and Torres Strait Islander peoples as the traditional owners of these lands and custodians of country. We pay our respects to the Elders both past and present.
Pergo
Take a stand on how you sit.
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Photo: Carl Kleiner for Herman Miller
Project description
Pergo is a premium workstyle brand created to sell Herman Miller task chairs and other ergonomic products exclusively through its e-commerce channels.
The name “Pergo” was derived from the combination of “performance ergonomics” to reflect Pergo’s goal to help people work better and in a way that is good for their physical wellbeing.
The Pergo symbol is an ascendant arrow, crested with a dot. In Latin pergo means to move forward. The symbol also suggests a seated person working, representing high-performance, human-centric design.
Project credits
Creative Directors
Brett Wickens
Jeremy Matthews
Design
Jeremy Matthews
Strategy
Brett Wickens
Jeremy Matthews
David Begler
Regina Connell
Copywriting
David Begler
Typeface
Formula Type
Motion
Grey Alchemy
Showroom stand
Albano Daminato
Client team
Chanintr Sirisant
Uracha Chaiyapinunt
Product photography courtesy of
Herman Miller
Brett Wickens
Jeremy Matthews
Design
Jeremy Matthews
Strategy
Brett Wickens
Jeremy Matthews
David Begler
Regina Connell
Copywriting
David Begler
Typeface
Formula Type
Motion
Grey Alchemy
Showroom stand
Albano Daminato
Client team
Chanintr Sirisant
Uracha Chaiyapinunt
Product photography courtesy of
Herman Miller