I acknowledge the Aboriginal and Torres Strait Islander peoples as the traditional owners of these lands and custodians of country. We pay our respects to the Elders both past and present.
Pergo
Take a stand on how you sit.
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Photo: Carl Kleiner for Herman Miller
Project description
Pergo is a premium workstyle brand created to sell Herman Miller task chairs and other ergonomic products by leading luxury furniture retailer Chanintr.
The name ‘Pergo’ was derived from ‘performance’ and ‘ergonomics,’ reflecting the brand’s focus on professional productivity and personal well-being.
The Pergo symbol is an ascendant arrow, crested with a dot. ‘Pergo’ in Latin means to move forward. The symbol also portrays a seated person working, symbolizing Pergo’s commitment to high-performance, human-centric design.
pergoworkstyle.com︎︎︎
Project credits
Creative Directors
Brett Wickens
Jeremy Matthews
Design
Jeremy Matthews
Strategy
Brett Wickens
Jeremy Matthews
David Begler
Regina Connell
Copywriting
David Begler
Typeface
Formula Type
Web design
Sons&Co.
Motion
Grey Alchemy
Showroom stand
Albano Daminato
Client team
Chanintr Sirisant
Uracha Chaiyapinunt
Product photography courtesy of
Herman Miller
Brett Wickens
Jeremy Matthews
Design
Jeremy Matthews
Strategy
Brett Wickens
Jeremy Matthews
David Begler
Regina Connell
Copywriting
David Begler
Typeface
Formula Type
Web design
Sons&Co.
Motion
Grey Alchemy
Showroom stand
Albano Daminato
Client team
Chanintr Sirisant
Uracha Chaiyapinunt
Product photography courtesy of
Herman Miller